Audience is the targeted group of people for every magazine. Every magazine has a target group that is handpicked, to add details to any magazine. So that the magazine gets the maximum potential of reads. These are two magazines I picked and analyzed:
Demographics:
Age: This cover would attract readers 20-25
Gender: This cover would most likely attract females over males, due to the softer colors and more feminine fonts.
Profession: Maybe people who work with animals, or work in an environment with a lot of animals.
Ethnicity: I think maybe caucasian females would like this magazine, based on the colors, and vibe that the cover gives off.
Education: I think it would target college girls.
Psychographics: Lifestyle: Mainly people who own dogs, or have a more relaxed lifestyle. Also probably people who eat healthier, since it gives healthy food tips on the side.
Activities: People who work with animals, or people who have a soft spot for animals. Since a person who doesn't like animals wouldn’t pick this magazine up.
Personality: Maybe a more soft spoken, kind person. Since people who own dogs are usually kinder in general.
Values: People who value animals greatly, and the well being of their health. Due to the health food tips, and many tips on how to help your dog live a happy life.
Demographics:
Age: This cover would attract readers 30-35 Gender: This cover would most likely attract females and males, due to the neutral color palette, and no targeting colors.
Ethnicity: Probably all ethnicities would like this magazine, since the animal in the photo is very elegant, and can attract a wide variety of people.
Education: I think that people who graduated college would like this magazine. It seems to not have a lot of filler text, and mainly focuses on the elegant panther.
Profession: Maybe people who work with animals, or work in an environment with a lot of animals.
Psychographics:
Lifestyle: Mainly people who read a magazine occasionally, and also like animals. So this is a good choice for them to pick up occasionally.
Activities: People who enjoy being outdoors, and seeing nature and what animals live in our world.
Personality: Maybe a more soft spoken, kind person. Since people who like animals are usually not hot headed.
Values: People who value animals greatly, and the beauty of them.
I will use my research and analysis from part 1, to create a target audience for my personal magazine later on. I will focus on the demographics and psychographics, to add details to my magazine, that will attract certain groups or types of people to read my magazine. This is what I think the audience criteria would be for my magazine:
Demographics:
Age, Social Class, Education, Gender
Psychographics:
Interests, Quotes, How many pets they own
In conclusion, this is what I think would be the target audience for my magazine. It is not accurate, but it is a general idea, or thought of what the target audience would like, or look like.
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